TK Maxx Client: Did you know we sell Big Brands at Small Prices?

Katy & Florence: Yeah, literally. *Everyone knows* that.

Introducing: There’s No deal Like a TK Maxx deal.

The 40” and some glorious 6” socials.

Made with Freddy Taylor, Philippa Beaumont & Florence Deary.

Diiiid you know it’s Pina Colada day on July 10th? No me neither.

BUT NOW YOU DO.

With her sugary re-mix of The Pina Colada Song, Tik Tok Sensation Jax has given us all a new reason to celebrate it. So pop out your fave pineapple glasses and sip yourselves silly sentoritas!

Made with Florence Poppy Deary, Hollie Walker & David Dao. Directed by Drew Kirsch and featuring the Aqualiliies, James Kenny from Vanderpump Rules and Kai Greene… all captured in an absolute whopper of an 8 hour shoot in LA.

How do you get the whole world to feeeeel the Malibu Summer Mindset? You take everyone on a lil trip there of course!

We created a world [Yes, it’s called Malibu] for the iconic drinks brand that’s bubbling-almost-over with “Do Whatever Tastes Good” vibes. Malibu is a provocatively positive place where anything and everything goes (as long as it’s pineapple & rum related)

Made with Rachel Clancy and Creative Directors Tom Bender & Anna Arnell.

Set to the tune of the legendary Carly Rae Jepson, and directed by the mastermind Dave Meyers. Post by the incredible Math, Paris. Choreography by Hi-hat.

You may not think 3 instagram stories should be in a Senior Creatives book… but these are, and i love ‘em.

Take a very average brief, convince a live-action-loving client to do an illustration/animation route and make 3 things that actually make you smile? Delightful.

Made solo with the lovely Genie Espinosa & Jelly.

The Tiny Hard-nosed Quickbooks team are back and here to remind you to go Tax Digital!

The Making Tax Digital deadline (yeah, cool idea government, we just had a pandemic…) means BIG stress and a BIG deadline fee for small business owners who hadn't yet gone digital - and thouusands of people haven’t.

Meet Rita and Zayn, two small business owners who are putting off making the switch. Rita is set-in-her-ways, while Zayn is the king of procrastination… see the teeny tiny team convince them to switch.

2020s been bleak. Very very bleak.

So QuickBooks brightened it up with a Small Business treat… and paid for production+media of adverts for some Small Businesses.
Nice, eh. ❤️

Meet…
Neil Choco-Scientist at Rebel Chocolate
Rosie, Flower Founder at Scottish Cut Flowers
Iain (+ Nicole) of Howe of Torbeg in Cairngorms National Park
Cara (+ Debbie) from Love Your Planet, a zero-waste shop.
And Gregor, who makes stuff outta metal at Fletcher Fabworks.

Five very different businesses with different 2020 probs and products. We paired them all up with different animators and despite the perils of remote production - including VO's recorded via zoom&whatsapp inside their flower tunnels… they look, sound and are really blooming brilliant. Support them, if you can :)

Made with the force of creative nature that is Rachel Clancy, in 2 months. Directed by Chris Bristow at Blink, Hollie Walker & Cal Al Jorani at W+K TBA & Offset Sound. Very proud to have made them.

👍

Blink Bods
Tom King - 2D - Rebel Chocolate
Charlotte Prowse - Stop Motion Paper Craft Flowers - Scottish Cut Flowers
Adeena Grubb and Andy King - Stop Motion Animation - Love Your Planet
Pierre Plouzeu - 3D Animator - Fletcher Fabworks
Dan Lambert and Robert Findlay - Painterly scene people - Howe of Torbeg

Way back when we were all locked up and down and in, Camden asked for ideas to celebrate the official end of the lockdown and our glorious return to the pub - Freedom day!

Clancy & I were obv pumped to pub again, but there was no heckin’ way we were leaving the comfort of WFH and jogging bottom land behind, no! So what do all good creatives do? We invented a NEW THING! A FUTURE FASHION THING! A WOW THING! PUBJAMAS are the ULTIMATE transitional garment, to take the lockdown masses from bedroom to barstool smoother, comfier and poly-silkier.

W+K collaborated with luxury pj designer Karen Mabon, who illustrated a print inspired by the weird and wonderful names of (Camden stocking) British Pubs.

Work created with team Camden at W+K London, led by chicwear sleepwear enthusiast and Creative Director, Tom Bender.

Photography by Nadia Correria

TJX’s Homesense have never made a brand ad before.
Peter Browse and I were lucky enough to be the guys that got the gig and I love homewares like nobody ever loved homewares before, like truly madly, velvet-ily, so it was very honestly my dream brief.

How do you make people feel the joyful magic of making a home their own? Tell them, that at Homesense there are a billion ways to transform and personalise a space, to turn it into your perfect place, and all for a very very good price too!

Spanning about a hundred years and a pandemic, working with the brilliant Director Pablo Maestres and Time Based Arts we made these gorgeous 20 second spots. And we did a whole rebrand- new tone of voice and art direction and photographic feel…SERIOUSLY DREAM BRIEF.

More work to come…

Creative Directors - Hollie Walker, Juan Sevilla & Cal Al-Jorani.

A tiny start up called Facebook wanted to let a tiny place called Global feel a bit better about another small thing called a Pandemic.

No, but seriously.

In April 2020, we wrote a script ‘Still Going Strong’ and Facebook bought it on a global level. We worked with the brilliant Director, Maceo Frost, to film people in their houses doing what they still do, despite the horrible times we are going through. It was a real toughie production wise to get it done, all on zoom, in PDX and EU + UK hours all in the first month of lockdown. But we made it. With real group members, in their real homes, doing what they really do. In 5 weeks.

A tremendous achievement all round.

W+K AMS and W+K Sao Paulo made their own versions.
Cutdowns and digital work made by the brilliant designers at W+K.
Sound by Swedish Music House and Music Smile by Jungle.

Made with Rachel Clancy, David Dao, Iain Tait & Susan Hoffman.

HOMESENSE IDENTS

Homesense **best shop ever** nabbed a bunch of spots around Channel 4’s Sunday Brunch. Here’s the Autumn edition of them featuring a lot of lovely Sunday Brunch-y moments that you get with Homesense **best shop ever** homewares. <3

In order of appearance

Brunch goes off
Snoozing Sheets
Funny Frames
Happy Halloscream
Brunch Rush
Party Tongue
Speed Stacking
Cheery Cin Cin!

AND THEN

Homesense Winter

Intro to Brunchin’
Acchair!
Bathroom Bubblin’
Floral Flood
Tidy up Time

phhhhhew.

Working with the Breakfast Brill Bunch, Peter Browse, Hollie Walker + Juan Sevilla. The work was shot, directed and edited at lightening speed by A+C studios, Margate. Sound by Tom + Luke at Vaudeville.

A big brand called Three Mobile had a little problem...
Nobody knew their PayAsYouGo offer let people play the "app" field - switching to a different subscription every month. We created ‘Pay As You Go with Benefits’ to let people know they could shuffle between everything from Tinder to Deliveroo or Xbox Game Pass)... or HayU or or or the list goes on.

Directed by Me
Made with Matt Kramer & Hollie Walker & Builders Club,

TK Maxx Christmas 2018 - The Neverending Stocking

TK Maxx wanted to make an advert to let everyone know it was Christmas (just in case any of you have forgotten because it does only happen once a year so it is QUITE forgettable). They also wanted everyone to know they still have BIG gifts at SMALL prices, and that it’s ridiculous what you can get in there. Because that’s also all still true. *brand consistency is a thiiiing*

So we got a writing and a thinking and an umming and an aching and stressed a lot about how on earth we were going to better this AND we decided that a REALLY REALLY REALLY BIG GIFT would be something like, yano, Christmas everyday for a year. Delivered by the metaphorical means of something like, Yano, A NEVERENDING STOCKING. OHmygoshisntthatwhatdreamsaremadeof!!?

Yes kids. Yes it is. <3

We made this marvellous 95 million second advert with the exceptionally funny Nick Ball and Blink Productions. Johnny and Will, also of Blink fame, made and puppeteer-er-er-ed the 26 metre stocking. They even got inside it sometimes.

We also made REAL LIFE stockings with the help/handicraft/hands/elves of Andy Gent (creator de la incredible of the Fantastic Mr Fox puppets). 

Some snazzy jazzy print was shot by Aleksandra Kingo + Amy Friend and designed by Mr Tom Wood (buy him a drink srsly i don’t know his weight but if it was in gold he would be worth it) and also the banners and alllll that stuff were very good too. Check them out on the internet especially in Poland if you get to go there soon. 

Made with the ever-dreamy Creative Director Hollie Walker, Chloe Cordon (the last hurrrah huzzah), team TK, Blink and the gang.

TK Maxx got these mega great idents spots around Channel 4’s Sunday Brunch. We’re making a BUNCH TONNE but the first ones came out, ooooh errrr… 3 weeks after we wrote them? Here’s the first set, for TK Maxx Autumn featuring great Sunday Brunch moments you can enjoy with TK homewares. <3

For your viewing pleasure here is

Countdown to Brunchin’
Instant Soup
Tap Tap Crack
Lamp Clock
Dolphin Toast
Swinging Sante
anddd Done and Dusted

AND THEN TK CHRISTMAS

Merry Morning Routine
Pass the paper
Jumble Fling
Penchant for Pannetonne
Cracker Jack
Tinseltown cocktail
Mistletoe Moments

AND
Jumble Fling 2.0 Bon appetit!

Working with the Breakfast Brill Bunch, Peter Browse, Hollie Walker + Juan Sevilla. The work was shot, directed and edited at lightening speed by A+C studios, Margate. Sound by Tom at Vaudeville.

The lovely folk at TK HQ wanted to make a bagvert. That’s a bag focused tactical advert to you and I.

So we had a whirl and a whizz and a go and ending up fulfilling that career long dream of writing a musical. oh yes, a 20 second musical. (Everyone knows the best musicals are really short.)

It was directed by the DREAMY Femke Huurderman with Canada London and our marvellous Creative Director Hollie Walker kept an eye on our wandering bag rhymes. Bag up the whoooole TK team at W+K and cheers to live orchestras and ridiculous ideas in small media spaces.

We also made a radio ad which I’ve has heard TWICE already. And these banner ads which we <3. Yes. LOVE. Find them on the internet near you.

*They are even better in animated form and boy when i track them down will they be up here too.

Made with Chloe Cordon. Creative Director: Hollie Walker.

Comic Relief have this marvellous this called RED NOSE DAY. Hope you’ve heard of it. You’d better have heard of it. And if you haven‘t, I hope you have now. Anyway, those dreamboats, Sainsburys are some of the longest running supporters of the charity (20 years n counting!) AND the people over at CR created a glorious 11 new Red Noses to celebrate this year, so one +one = jokes!

I wrote some cracking corking consecutive print ads, OOH and digital escalators and directed these hilaiiiiiiiir lil 10 second pre-roll ads. I even feature as The Gnose, uhuh.I was in deep with this troupe.

Big up to my Creative Directors Dan + Ray, Jonny Issacson, the designer and Laurence Mence, the animator. A small but sweet little gang.

Because we are women who give a shit we made a place for people to say #metoo without having to say anything at all.

It’s not cool that you have to bare your soul for people to sit up and listen and realise that those ‘1 in 7’ facts might be called FACTS for a reason. It’s not cool that perpetrators of sexual violence get to live anonymously and survivors who want to push for change, don’t.

We made a button so people could take part in the movement, without having to say who they are or what happened to them.

Some people clicked it. A lot of people were grateful.

You still can here.

(Probably the best thing about was that we did it really quick because the exceptionally talented Mr Peter Browse helped us. And we were brave enough to send our first all agency email after we made it.)

Those lovely guys at Wieden+Kennedy let Chlo + I have another go.

To get Three shifting their Go Binge package which lets lucky customers watch a whole bunch of Netflix n tvplayer without even touching their data allowance, we created this lazebomb of a sloppy sloth powered by the full on force of a dolphin. He goes anywhere he fancies (in the metaphorical world of tv), cause you can too. 

As always, big up The Mill, our CD's David Day and Larry Seftel, The Perlorian Brothers and the whooooole Three team at wk. 

Made with Chloe Cordon. Creative Directors: David Day + Larry Seftel.

Chloe and I got a real swell opportunity to have a go at repositioning Three mobile, and somehow managed to convince a whole team of very talented people that mashing two animals together was a great idea.

The first campaign of the new idea was for Go Roam, where you can use your phone abroad with spending a singulo centito. We made EVERYTHING, from the telly spot through to the banner ads on The Daily Mail. .

Here are some of the best bits including a very snazzy special build, some totes hipster graffiti, some looping gif DOOH'z and oh, only the bladdyyyy !MAX. Hey giant logo!

Big up everyone who made this all happen. Like our tiptop CD's David "nicest man in the world" Day, Larry "cleverest man in the world" Seftel, The Mill, Wave and The Perlorian Brothers. And obviously the whole Three team at wk. 

 Made with Chloe Cordon. Creative Directors: David Day + Larry Seftel.

Three Mobile and Easyjet did a #collaboration. It gave Three customers an extra swanky ride on easyjet planes, including things like queue jumping, bag upgrades and a free tote bag. We had 5 weeks to write, create, build and finish the spot. It was hectic with a capital happiness.

Once again we worked with The Mill, London. The incredibly talented Jorge Montiel directed the work.

We also made some totally tremendous totes, some instagram stickers which we are modelling down there and some flyyyyyyyyy OOH.

Made with Chloe Cordon. Creative Director: Hollie Walker.

CHAMBORD

Us and the guys over at Chambord HQ were worried that people might have forgotten what a cocktail is, so we made some mega jols videos to remind them. Basically, a Chambord cocktail is one of your normal fave drinks, but with a delicious dash of fruity fun Chambord added. So, without the Chambord it's not a cocktail, and what's that? All together now... LAAAAAAAAAME. AND ALSO NOT A COCKTAIL.

We had a mad time trying to pick abstract cocktails (and by cocktails we mean sausages > sausage dogs, feathers > shuttlecocks, and world globes > snowglobes) to dangle in the background, and heaps of fun shooting the whole thing with the effortlessly cool and endlessly talented Chambabes Director Jess Bonham and Set Designer Anna Lomax.

Made with Chloe Cordon. Creative Directors: Sophie Bodoh + Scott Dungate.